Fast-Track Your Brand: Build a Brand in 5 Days!. Brand creation can be a very intimidating process if you are beginning from the ground up. Nonetheless, if business owners take a targeted approach and know specifically what they are doing each day, they can build a brand’s base in five days. In this article you will learn how to build your brand, reach out to more and more customers, and be prepared for success.
Day 1: Define Your Brand Purpose
Understand Your “Why”
To create a brand one must know the goal of its creation in the first place. As you start the business, ask yourself what your motivation is for starting this business. What are you considering you to solve? Who are you serving? This exercise will guide the shaping of the brand mission and vision because choosing the “why” will always guide the “what”.
You are welcome to create a Brand Mission Statement.
After defining your objectives, write a simple and clear mission statement that should reply to your goals. This statement should provide a clear demarcation of your brand; why the brand exists, and what beliefs the brand holds. For example:
Mission Statement :
“The mission implemented to provide quality and cheap green products to make customers enjoy an environmentally conscious lifestyle.”
Identify Your Core Values
Organizational values therefore represent the fundamental beliefs which are associated with the brand. They affect your choices and define your organizational culture . Some examples of a company’s core values are; integrity, innovation, and customer focus. List three to five fundamental values that you think are worth promoting as a company.
Day 2: Research Your Target Audience
Identify Your Ideal Customer
It is very important to know about the target consumer to develop effective brand awareness. Customer Persona: The marketer should make a precise description of the prospective user with his or her age, gender, hobbies, likes and dislikes, and purchasing pattern. This persona will assist you in targeting your branding engagement to fit his/ her needs.
Conduct Market Research
Competitive benchmarking is important in order to determine success factors and failure factors, thus; Use other tools like inquiries, social media analytics as well as feedbacks in any form you receive.
Awareness of your competition will be useful in helping you position your brand on the market.
Define Your Unique Selling Proposition (USP)
USP is a unique concept that defines your brand from competitor’s brand. Remember competitive advantage is the added value that your products or services bring to the table. Think about what you are good at and how these are relevant to the target audience? That a strong USP will help with branding your business and attract your target demographic as a result.
Day 3: Craft Your Brand Identity
Develop Your Brand Name
An excellent brand name should be unique and have special significance. It is very important that your name should be in tune with the reason why you want to create your brand and more importantly be familiar to your demographic. It should not contain complicated spelling, you could also check for the availability of a domain name if you want to have a website.
Design Your Logo
Your logo is the representation of your entire brand and is something that ought to stay consistent throughout any and all changes made to your brand. It should be clear, adaptable and correctly represent your brand. A person should hire a logo designer or use logo designing applications to make a nice logo.
Building Brand Colors and Font
For one, color and font gives an image to your brand that people will perceive and relate with. It is genuine to choose only the color that can reflect the image of your company. For example, green connotes environmental friendly and blue connotes trust/ trustworthy. In the same way, choose typography that is consistent with your company image.
Create a Brand Style Guide
A brand style guide is basically a document that dictates how your brand should look on different channels. It provides details of logo usage, colors, types of font and communication style and tenor. It will enable all your branding activities to be in congruency when using this document.
Day 4: Build Your Online Presence
Create a Professional Website
To be relevant in the current society one needs to be well established in the internet. Come up with a design of a website for a corporate organization through which it can propagate its image, products and perceived values.
It must be intuitive to use, for smartphones it should be sleek and easy to navigate with a polished SEO. For simplification, it is advised to use even the WordPress or the type of the platforms.
Set Up Social Media Profiles
It is wise to sign up on the same social media websites your target market spends most of their leisure time. Remember your branding and use your brand visuals and messages uniformly to blend your online persona seamlessly. You can get started with Instagram, Facebook, Linked In, and Twitter among others.
Develop a Content Strategy
Content comes in handy when it comes to maintaining an audience interest and making them loyal to your brand.If possible, jot down the type of content that you will be posting in the day like your blogs, face book posts and YouTube videos. Avoid presenting too flashy images and constantly think about educating your audience.
Day 5: Launch and Promote Your Brand
Create a Launch Plan
Gaining good traffic to launch can create a positive peripheral awareness towards the brand. Explain the press release and social-media and email promotion and launch and advertisement promotional activities. It is recommended that you give your customers limited time offers to make them come into the site in the first instance.
Utilize Email Marketing
Start building an email list right from pre-launch. As a tool of communication, employ emails to share more content about your brand, share more valuable content, and make more sales. There are some programs available that help you enhance your email promotion effectively like the Mailchimp or Constant Contact.
Engage with Your Audience
Brand management is about the formation of relationships. Use social media accounts for your business, reply, and ask customers what they think. Sharing questions and answers live or conducting other webinars may also enhance your relationship with potential consumers.
Monitor and Adjust
It is advice to follow the performance of your brand after launching it. Analyze the website traffic, social media site traffic and number of sales being made. All the time you need to be calculated and be willing to adapt due to the feedback and information you get. This creativity of the brand must go on a continuous process of improvement in order to come up with a better brand.
Conclusion
Creating a brand in five days is possible because even though the approach may seem radical, it is doable if you work hard at it. When a brand proposes to determine its meaning, know the target market, develop the brand personality, create the brand platform, and launch the brand, the ground is set for future branding. In essence, what I have shown is that branding is a long-term process and, therefore, requires consistency as well as evolution in pace and scale with the evolution of the company. So take the plunge and ‘ fren-venture’ towards a happier, healthier and more successful brand!
